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Monday, January 28, 2008

Longtime Hint friend Kim Jones has just signed on as the new creative director of Dunhill, the high-end English men's label. He'll be designing not only Dunhill's collections, but also its legendary leather goods and accessories. Congrats, Kim! Here, a quickie Q&A...

How did the deal come about? Did they just ring you up? Are companies constantly ringing you up?
Dunhill came through Floriane de Saint Pierre, who approached me last October. I do have a lot of people calling. I would say I get around four calls a month, but this was a very big call.

At first glance, Dunhill's image doesn't exactly mesh with yours, which is probably why they sought you out. Are they looking for a new kind of customer?
You'd be surprised. At the moment, around 50% of their sales are casualwear. And I am quite the English gentleman, as you know!

Who was the Dunhill customer, and who is it now with you in charge?
Dunhill has a very loyal following of a wide variety of guys. All I want to do is introduce it to a different person, without alienating the older customer.

What direction will you take the brand? Will you go dandy? Punk? Street hustler?
I will take it modern. That's what Alfred Dunhill was all about: luxury, travel and the best of everything.

What does this mean for your own line?
I'm stopping my line to focus on this. It's a dream job for me to do a British men's house and I want to give it all my time. I'd like to use this opportunity to say thank you to all the people that have supported me and my team.

Will Jude Law stay on as the face of Dunhill?
Absolutely. Although, at the moment, I do have an odd crush on Kermit the Frog. Is that weird?

Kim with Kanye West and Takashi Murakami (plus two from Takashi's team)...

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