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Monday, March 24, 2008

Johannes Thumfart and Rachel de Joode hustle over to Andrea Crews...

Andrea Crews is not a person, but a fashion collective with a shop and studio in Paris' red-light district of Pigalle. When describing the look, its mastermind Maroussia Rebecq was quick to let us know that the street-walkers outside would probably wear her clothes with the same conviction as the hipsters and fashion-drunk Japanese who blow through. "We do not believe in taboos," she said. "Ni maitre, ni dieu was the slogan of the French Revolution, and it's ours, too."

Befitting the anarcho-democratic, anti-authoritarian vision of the label, Maroussia herself is not a designer, but a conceptual artist who admits she has no idea how to make fashion. Instead, she gives the vaguest of instructions to her crack team, who then bang out naive-style pieces from vintage fabrics. Highlights include hoodies that transform into skirts, geometric overalls made from forgotten neon scraps and gigantic padded necklaces and rings.

A collaboration with Nike is in the works. Until then, you can find Andrea Crews at Colette in Paris and Henrik Vibskov's Copenhagen shop.

Text by Johannes Thumfart, photos by Rachel de Joode

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