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Monday, March 31, 2008

Text and photos by PLAY, Hint's style-hunter in Zurich...

Founded by Alexander Brenninkmeijer (of European textiles giant C&A) in 2004, the German label Clemens en August combines old-fashioned craftsmanship with a unique business model. Each collection, limited to 40 minimal yet funky staples, is available for only three days at a gallery or museum on a worldwide tour of select cities, thus avoiding the expense of a shop or ad campaign. These impromptu images—with latex parkas by Clemens en August—were taken in the last pit stop of Zurich, at the Hauser & Wirth gallery. Next up is the Goethe Institute in New York (1014 Fifth Avenue @ 83rd St., March 29 - April 1), followed by Berlin, Munich and London.

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