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Friday, April 18, 2008

item idem, with an update on his SWAP collaboration with Andrea Crews collective...

The core of my aesthetic is being slowly, methodically dissected by the Andrea Crews team, while Jean-Michel Bertin, an up-and-coming set designer and collaborator with Louis Vuitton, Lacroix, Pharrell Williams and Justice, is bringing clever and creative solutions to the mix, with a smart understanding of time, space and budget constraints. Currently, we are setting up a gold and black dance floor tile for Mai Ueda to perform on—it's very slick. The rest of the space at SWAP SHOP is full of huge monolithic styrofoam blocks and colorful Louis Vuitton patterns mixed with copyright and anarchy symbols. On April 21, we'll launch our colette window, where we'll display a fleet of rebranded products, including colette stationery, shopping bags, a limited-edition tee, art notebooks (already a must-have!), sunglasses with wigs and a fake Rolex in the shape of a Coke container (inspired by my classic Caniche Courage watch, sold for a long time at colette and Palais de Tokyo). Meanwhile, Laurène Vernet, who heads up the graphic design team of Andrea Crews, has created a new totem—inspired by my emblematical "robo logo"—that will cover an entire wall of the exhibition space. And tomorrow, Andrea Crews founder Maroussia Rebecq will shoot a new outfit produced by her studio and inspired by my latest sculptural piece of clothing: Louis Vuitton bags converted into samurai armor and decorated with TV test patterns. You can see it here. More later!

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