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Sunday, September 28, 2008

Paris Fashion Week: Gareth Pugh

This was the first show in Paris for London's boy wonder, Gareth Pugh. And living up to Hard and Shiny, the name of his company with Michele Lamy, Pugh sent out an all black-and-white blend (black in back, white in front) of space-age and Victoriana—think Star Wars storm troopers with ruffs—worn with stockings resembling those Lagerfeld used in his Chanel collection for fall. What the 27-year-old presented in the Palais de Tokyo on Saturday was surely Pugh's most commercial and classic collection to date. He even used chiffon, in what one could interpret as an homage to the grandeur of the world capital of fashion. The runway itself was staged in the lucent second story of the Palais de Tokyo, lit up by a cloudless day shining through ceiling windows and the vertical lights that Pugh used as his only decorative element. The soundtrack was an electro version of 1988's Goodbye Horses—suitably minimal and aggressive. Lamy's squeeze, Rick Owens, was in attendance, as well as Purple's Olivier Zahm, who cheerfully videotaped the show on his mobile phone.

Text by Johannes Thumfart, photos by Rachel de Joode...





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