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Monday, January 26, 2009

Hooked: Tom Ford Jeans

By Erik Rocca...

In the spirit of turning an economic frown upside down, Tom Ford is rolling out what might very well be the world's most expensive jeans, venturing into the ever-crowded denim market with two pre-washed, pre-shrunk Japanese selvedge men's styles. Exactly how much are they? $990. Per pair. And no, that's not in Zimbabwean dollars.

In a valiant attempt at understatement, the pants are discreetly marked with a straight line stitched across the back pocket and a small black tab reading either TF001 (the boot cut, modeled after Ford's personal style—chest hair optional) or TF002 (the straight leg). And for that touch of Texan taste, the front buttons are plated in 18-karat gold and the pockets are lined in silk. So that would be where the expensive part comes in.

Arriving in stores now. Available in indigo, black and white—for your inner disco baby.

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