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Tuesday, February 10, 2009

Prada Hit Parade

Prada seems to be setting its sights on total world domination. Not content with sending everyone on a scramble for lace last season, now the style juggernaut has enlisted four leading fashion editors—visionary image-makers in their own right—to take over and make over key Prada boutiques.

More than glorified window dressing, The Iconoclasts will showcase individual interpretations of Prada's spring '09 collection, with its lush metallics and platforms worth the tumble. The project, to be fully documented on its website, will kick off with W's Alex White transforming the Soho boutique (2/13), followed by Love's Katie Grand in London (2/13) and Oliver Rizzo in Milan (2/25), culminating with Carine Roitfeld's triumphant conversion of the Avenue Montaigne store in Paris (3/5). These are your icons, folks.

—Franklin Melendez

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