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Tuesday, March 10, 2009

Hint Tip: Prada

If you thought you knew house-flipping, Prada spins it even more. Next month in Seoul, South Korea, Prada will launch Transformer, a pavilion-like structure combining four shapes (a hexagon, cross, rectangle and circle) that flips—literally, with cranes—so that when one shape becomes the main space, the other three shapes become the walls and ceiling. For five months, the shape-shifting venue designed by OMA/Rem Koolhaas will showcase a series of cross-cultural exhibitions, interdisciplinary projects, screenings and live events. First up is Waist Down, Miuccia Prada's skirt collection, shown alongside skirts by emerging Korean fashion students. Then the space will be convert into a cinema, screening a program of films selected by Babel director Alejandro González Iñárritu, followed by Beyond Control, a "magma" of works by an array of prominent contemporary artists. It's all about South Korea, didn't you know?

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