Viral Load

A lot of labels are finally catching up to the Internet's viral potential and making videos that they hope will spread like, well, a virus. Problem is, a lot of them suck. But not this spine-tingling little movie from Y-3 to accompany its spring ad campaign. Filmed in collaboration with Darren Lew and Doug Lloyd, it shows menacing surveillance cameras and two people—or rather, two good-looking models—trying to escape them. Wearing really nice clothes, of course...