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Thursday, April 16, 2009

Stranger Things

We didn't know anything about a London label called Digitaria until we got an email from them today. So we dutifully traipsed over to the website and, after being greeted with clips of strange people with statement hair doing random things, we learned that the line was started in Athens by designer Eleftheria Arapoglou, who now collaborates with the London underground performance art scene on various art and fashion projects.

Living up to the claim of "unique tailoring," the dresses seem good and witchy, and the knitted caps are adorably elf-like. Should you need to see the spring collection in person, head to their new Soho showroom (60 Berwick St.) on April 24, 5-8:30 pm for a host of experiential things, from sound installations and film screenings to gallery shows and what will probably be very strange performances by Theo Adams, Masumi Tipsy and that drag-witch herself, Scottee.

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