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Tuesday, May 19, 2009

Game On

Reminding us there's more to being British than Posh Spice's perma-pose or Madge's faux accent, Fred Perry is celebrating its centennial in sportsmanlike style. Founded by the shrunken empire's most nimble tennis pro, Frederick John Perry, the label has been a pioneer in the world of sportswear, relentlessly cultivating that unmistakable gentlemanly pedigree (so that even if we don’t mind our Ps and Qs off the court, we can look like we do). Along the way, the label has evolved from tennis whites to full-on brand, recently enlisting fashion all-stars like Raf Simons to spruce up its image. Naturally this calls for a yearlong celebration and a special website to chronicle the festivities, show great moments from tennis history and, perhaps most importantly, peddle goodies. Our favorite so far is the limited-edition Piaggio Scooter—the perfect Mod accessory to any proper English look.

—Franklin Melendez


Raf Simons for Fred Perry


Fred Perry Piaggio Scooter

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