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Thursday, May 7, 2009

Out of the Blue

Tired of going green? Try blue. Spearheaded by Julie Gilhart, Barneys New York has joined forces with Elle to create Project Blue, a shop-for-charity initiative to benefit the clean-water advocacy group Oceana.

Eight designers—including Rodarte, Stella McCartney, Versace and Alexander Wang—were given a pile of old donated denim to play with. From this mass of acid-washed, mom-jean rejects, they were asked to create totally new garments, to be auctioned off on eBay.

The results, which aren't the patchwork-denim Franken-frights you might expect, range from a tailored dress from Bottega Veneta to Rogan's long-sleeved hooded dress. The bidding has started (Ann Demeulemeester is currently fetching $135, which won't last) and continues through May 10.

—Pia Catton


Versace, Rogan, Rodarte

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