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Wednesday, July 8, 2009

Hint Video: NewGen Winners, 1/7

London Fashion Week is all aflutter, as it should be, about its upcoming 25th anniversary and the return of greats Brits—Burberry, Jonathan Saunders, Matthew Williamson, etc.—to its calendar, after years of showing abroad in New York, Milan or Paris.

Just as intriguing is the move from the cramped lawns of the Natural History Museum to the palatial Somerset House. Add to that the recently announced recipients of LFW's NewGen sponsorship, backed by Topshop in support of young design stars (previously won by Alexander McQueen, Giles Deacon and Christopher Kane), and you have nothing short of hysteria.

And so we—or rather, fashion observer Marko Matysik and videographer Bjørn Solarin—caught up with a few of them, as well as with Sarah Mower, journalistic legend and just-appointed Ambassador of Emerging Talent for the British Fashion Council. Without further ado, we present the first of seven videos in as many days...

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