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Thursday, July 23, 2009

Hint Tip: 40 Winks

Shabby chic, understated opulence, Alice in Wonderland on percocet. However you describe it, there's no denying that 40 Winks, the eccentric haute hotel in East London, would make a suitably outré environment to show a collection. Which is exactly what they're offering. On a daily or weekly basis for the duration of London Fashion Week, 40 Winks will stage a pop-up showroom for a maximum of five designers. It isn't free, but how better to butter up a buyer than with a random Beatles drum, a cheeky porcelain greyhound and lots of gold leaf?

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