Nose Candy

Other than the venom-green walls of the elevator, color was scarce among the fashion set that gathered at the New Museum for the launch of Six Scents. Otherwise, with the olfactory collaboration between Seven New York, perfume factory Symrise and designers Gareth Pugh, Bernhard Willhelm, Preen, Jeremy Scott, Cosmic Wonder and Alexandre Herchcovitch wafting through the space, it might have been sensory overdose.

Let's just state for the record that the fragrances smell great. For his own take, I tracked down Seven's Joseph Quartana, who curated the designer list. Mostly he seemed relieved to have finally finished the store's first foray into the esoteric world of molecules, calling the project a "cherry-popper." Okay, and how has the response to the eaux de toilette been so far? The early winners are Preen and Gareth Pugh, who happened to be hosting the soiree, so I asked him what his favorite smell in the world was and if it had inspired his creation. His response was touchingly disarming: "Yes, that would be the smell of my boyfriend Carson's hair." Aww.

I then caught up with my old friend and downtown habitué Sophia Lamar, looking fantastic in an aubergine frock and shredded shoes of her own creation (now that's a positive recessionist measure). I asked her if she had a signature scent. Of course she does; she's forever been wearing Alexandra de Markoff perfume oil, which she mixes with Cacharel Pour Homme—you know, for that androgynous touch.

—Suleman Anaya


As Four's Gabi & Joseph Quartana


Gareth Pugh & Carson


The MisShapes

photos Eddie Newton/Stylesightings.com

Hint Tip: Six Scents

The New Museum has it going on. Hot on the heels of their Elizabeth Peyton opening reception, where Marc Jacobs couldn't keep his hands off new squeeze Lorenzo Martone (and who can blame him?), comes the launch of Six Scents. We know you pored over our latest Beauty Duty, but just in case, Six Scents is the perfume collaboration between the scent masters at Symrise and six designers chosen by Seven New York. For the first in the annual partnership, the designers are Bernhard Willhelm, Alexandre Herchcovitch, Cosmic Wonder, Jeremy Scott, Preen and Gareth Pugh, who has hosting duties for the night...

War of the Roses

Here's a hint of what Alexandre Herchcovitch has in store for his New York show on September 6. The theme, according to Ale, is the intersection between politically troubled regions of the world and the uniforms of the Western forces that invaded them—a way of using fashion to promote liberty, compassion, love and equal rights for all humanity...




Ana Claudia Michels


Bruna Tenorio

São Paulo Fashion Week: Alexandre Herchcovitch

What would São Paulo Fashion Week be without its premier provocateur? Here, highlights from Alexandre Herchcovitch's fall collection, which, he told us, is all about math (or "meth," as he pronounces it, cutely), geometry and graphs, as if the body didn't exist...




And this is his men's show later in the week, plus a moment with him backstage. By the way, in both of these clips, can you spot Alexandre making his finale hidden among the models?...