By Rebecca Voight...
It's two down and two to go. For a series aptly called The Iconoclasts, Miuccia Prada picked four fashion editors—W’s Alex White, Katie Grand from the soon-to-be-legendary Love, Olivier Rizzo (who styles for V, VMAN, Another and Arena Homme Plus) and French Vogue’s editrix Carine Roitfeld—and asked them to “rethink” Prada stores in New York, London, Milan and Paris.
This week Alex White invaded New York’s Soho store, while London’s Old Bond Street Prada was turned into a skate park by Katie Grand. The lowdown: White went heavily for liquid Lycra leopard-spot and snakeskin stockings in a red-light district mood, while she left Prada’s spring pumps in a delectable, chaotic heap. She also worked Mickey Mouse ears into hats and put a few of Prada's mannequins in white blindfolds—a signature touch?
Meanwhile, Grand—along with David Sims—installed a plywood skateboard ramp in the Old Bond Street store. Presumably shoppers will bring their decks and forego those dangerous six-inch platforms that sent a few pretties tumbling during the last show. "I wanted to do a film with David Sims and we talked about having a girl dancing," says Grand, reached on a shoot the day after the London launch party. "We only had 2½ weeks and David was on vacation in Costa Rica, so we worked it out over a few desperate email conversations. Eventually he said he wanted to have girls skateboarding so we looked for models who knew how. But then I thought about Prada's display mannequins. They're so beautiful, so we put them on the ramp."
Now back to Love. After a sneak preview at London's Dover Street Market and Harvey Nichols, Grand's new Condé Nast fashion mag will hit newsstands on Thursday, but for the moment she doesn't even have any copies left in her office. After several Valentine's launch soirées, she says she planning a bigger bash a bit later at Harvey Nicks. Love's first issue features ladies and gents who "don't have model-like dimensions," says Grand, who put a sumptuous, nearly nude Beth Ditto on the cover. Iggy Pop—who Grand points out "is a women's sample size"—and the statuesque Anjelica Huston appear inside. Prada New York, rethought by Alex White Prada London, rethought by Katie Grand
Labels: Alex White, Anjelica Huston, Beth Ditto, Carine Roitfeld, David Sims, French Vogue, Iggy Pop, Katie Grand, Love, Olivier Rizzo, Prada, Rebecca Voight