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Sunday, April 26, 2009

Noise Job

Whether or not John Varvatos is acting out a lifelong ambition to be a rock star by putting actual rock stars (Iggy Pop, Velvet Revolver, Cheap Trick) in his ad campaigns, while at the same time scooping up the old CBGB's and turning it into a men's store, at least the man is putting his money where his mouth is. The winner of Free the Noise, his battle-of-the-bands-style search for the next great rock band, will be featured in a JV ad campaign and perform at his new Bowery store (formerly CBGB's) during Fashion Week, not to mention sign with Island Records. Okay, so a rock star John isn't, but in his own way he kind of is...

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