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Monday, December 8, 2008

Your First Look: A.P.C. for Nike

Leave it to A.P.C. to strip a sneaker to its essentials. Here's what Jean Touitou says about his spring collaboration with Nike: "We had a longing to make an elegant and simple sports shoe, capable of evoking a carefree summer feeling, an atmosphere of white trousers, summertime and narcissistic youth. Quite naturally, we asked Nike to reissue a version of their All Court model from 1975. We intentionally chose primary colors for the swooshes—one red, the other blue. As for the white swoosh on white canvas, its purpose is to take the dream even further." Suddenly, anything else seems vulgar...

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