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Wednesday, May 13, 2009

Accessory to Murder

The contents of some handbags are quite mysterious, but are they worthy of a movie? If it's a Dior bag, then probably so. The company has been taunting us with this Lady Dior viral trailer, sending us cryptic tweets on a par with Cold War spy communiqués: "Remember this secret number: N°751B43" and "Someone is trying to unscrew the lock on the door." It's a kind of whodunnit nouveau-noir thriller with steamy close-ups of Dior pumps, a gunshot and some somewhat gratuitous bondage, all of which revolve around what may or may not be inside Marion Cotillard's bag. (It's directed by Olivier Dahan, her director in La Vie en Rose.) We wish we could know right now what, exactly, is in that damn bag, but with all the cinematic gestures in fragrance marketing right now, we're thinking it's a perfume. Maybe. Whatever it is, it's sure to be killer when the full six and a half minutes are finally released on May 20.

—Liz Armstrong

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