A mixed blog of fashion goodies
Have an idea for the Hint Blog? Email us.
Bookmark and Share

Sunday, April 26, 2009

Hooked: Ruby & Maison Martin Margiela

Leave it to the French to transform a dowdy safety precaution, the bike helmet, into a coveted accessory. Since 1996, Ruby has been keeping fashionable noggins cozy and cushioned with its slick line of Jet Helmets. Now the culprit behind dreaded helmet hair has been reinvented into a vision straight out of Speed Racer (the original, not the crappy remake), with the added bonus that it can withstand a high-impact collision. Can you say that about your Speedy bag or gladiator sandals?

For its latest venture, Ruby has enlisted the help of Maison Maison Margiela, which is apparently feeling extra frisky in the wake of its twentieth anniversary celebration. The result is a limited-edition carbon shell painted in Margiela's inimitable Meudon White (that familiar white coat over boots, jeans, jackets, etc. that you've doled out big bucks for), which Margiela and his studio elves at rue St. Maur have scribbled with their tiny signatures for a sublime graffiti effect. The Ruby & Maison Martin Margiela helmet promises to make your flash down the road that much more dashing. Limited to 600, available in Paris at Colette.

—Franklin Melendez

Labels: , , ,