A mixed blog of fashion goodies
Have an idea for the Hint Blog? Email us.
Bookmark and Share

Sunday, January 11, 2009

Fashion Rio: Day 1

By Pia Catton...

It's Fashion Week in Rio de Janeiro (Fashion Rio) and it's already clear that the Cariocas have their own splashy way of doing things. On the banks of the Marina da Gloria (a large bay with a view of the massive Sugarloaf mountain with the Jesus statue), the city's fashion industry has set up a campus of tents that makes Bryant Park look like a shoe box. In addition to tents for the runway shows, there is a tent just for looking out onto the palm-tree-dotted harbor. It's the kind of set up that makes you want to declare residence.

And let's just pause to acknowledge one clever sponsor. Nivea has outfitted the men's and women's restrooms with not only soap and three kinds of hand lotion, but spray deodorant. And hell yes, I'm using it. It's 95 degrees here. But then again, sweating isn't something one has to apologize for in Rio. Mainly because no one apologizes for anything bodily here, not sweat, cellulite, body hair, spare tires, love handles—all of which was in full evidence on Ipanema Beach today, a Sunday in the middle of summer below the equator. The crush of humanity enjoying the waters provided plenty of people-watching, in not much clothing.

Sunday's few shows included Santa Ephigênia, a label so beloved by socialites that the well-dressed ladies of Rio packed the house and took up all the seats reserved for press. Entirely forgivable, though, as designers Marco Maia and Luciano Canale sent out an edgy but polished collection. Boxy, constructed jackets fell away from the body, and tapered pants seemed right on point. The metallic paillette dresses aren't going to be setting any new trends, but the collection was evidence that fashion here is thriving. Day 1 at Fashion Rio and things are looking good.

Santa Ephigênia

Labels: , ,