Hint Tip: Prada

If you thought you knew house-flipping, Prada spins it even more. Next month in Seoul, South Korea, Prada will launch Transformer, a pavilion-like structure combining four shapes (a hexagon, cross, rectangle and circle) that flips—literally, with cranes—so that when one shape becomes the main space, the other three shapes become the walls and ceiling. For five months, the shape-shifting venue designed by OMA/Rem Koolhaas will showcase a series of cross-cultural exhibitions, interdisciplinary projects, screenings and live events. First up is Waist Down, Miuccia Prada's skirt collection, shown alongside skirts by emerging Korean fashion students. Then the space will be convert into a cinema, screening a program of films selected by Babel director Alejandro González Iñárritu, followed by Beyond Control, a "magma" of works by an array of prominent contemporary artists. It's all about South Korea, didn't you know?

More Seoul Street Style...

Park Do gun (28), designer of ATTIC FROM S.T.A.d

jacket _ ATTIC FROM S.T.A.d
shirt & sweater _ secondhand
pants _ suh sangyoung
shoes _ Nike
cap _ PAM (perksandmini)




Yoo jun (27), student

cape _ Henrik Vibskov
shirt _ UNIQLO
pants _ Cheap Monday
boots _ vintage

homepage: www.cyworld.com/luvissue




Kim Young Bin (28), tattoo artist

jacket & cap _ Diet Butcher Slim Skin
pants _ vintage
shoes _ Nike
bag _ TwoTom

homepage: www.cyworld.com/punkjunk




Yoni Pai (31), designer / Steve Jung (32), designer

all _ Steve J and Yoni P

homepage: www.steveyonistudio.com




Kim Chang kyu (27), illustrator

blazer _ Burberry
pants _ Dickies
tie _ Brooks Brothers
shoes _ Zara
umbrella _ Doppler

homepage: blog.naver.com/jade0905


photographs by Hong Sukwoo, aka yourboyhood.com

More Seoul street style from yourboyhood...

Kim Tae wook (29), designer

jacket _ Comme des Garçons Homme Plus
shirt _ Helmut Lang
pants _ Comme des Garçons Homme Plus
shoes _ Common Projects
bag _ Muji

homepage: www.cyworld.com/faketongue




Han Sang hyuk (37), creative director of MVIO

jacket _ vintage Yves Saint Laurent
cardigan _ UNIQLO
shirt _ BON
pants _ Muji
shoes _ Spris

homepage: www.brokenseven.com/blog/szabo




Yang Seung ho (22), Daily Projects buyer

jacket _ Patrik Ervell
cutoffs _ vintage
shoes _ Converse




yoc (38), designer

cardigan _ Stupid charrs
t-shirt _ Topman
pants _ Aem Kei




Lee Yun joung (33), stylist and EE bandmate / Lee Hyun joon (27), artist and EE bandmate

t-shirts _ vintage
jeans _ vintage / Levi's
shoes _ Momino / Moma

homepage: www.myspace.com/eetotalart


photographs by Hong Sukwoo, aka yourboyhood.com

Old-Fashioned

By now you know all about Yourboyhood (aka Hong Sukwoo, buyer at Daily Projects boutique in Seoul) and his snaps of Seoul street style for Hint. It seems South Korean labels Ha:RTOCRYON and Yokoe are also taken with the Seoul street scene, though in a totally different way. They're joining forces to present a collection inspired by Hong's photos of grumpy, slouchy, traditionally dressed seniors. Because old-timers are just, well, funny.

More Seoul street style from yourboyhood...



Jefferson Hack (36), co-founder of Dazed & Confused & editor-in-chief of Another Magazine and Another Man

shoes _ Converse
the rest _ wouldn't tell us!

homepages: www.dazeddigital.com & www.anothermag.com




Yang Seung ho (22), Daily Projects intern

sleeveless top _ Marjan Pejoski
jeans _ Dior Homme by Hedi Slimane
shoes & bag _ Bernhard Willhelm




Nam Gung chul (25)

sleeveless top _ suh sangyoung
cardigan, pants & shoes _ vintage




Kim Hyun goog (23), student

jacket _ in the raw
t-shirt _ codes combine
jeans _ Superfine
shoes _ Dior Homme by Hedi Slimane
glasses _ Gucci
watch _ BOHLA x Beams




Moon Soung-hea (22), student

shirt _ Club Monaco
skirt _ on&on
shoes _ conflictedtendency
watch _ Casio
bag _ Basic+by codes combine

homepage: www.cyworld.com/moon353m


photographs by Hong Sukwoo, aka yourboyhood.com

More Seoul street style from yourboyhood...



May 21, 2008
Lee Hye Mee (27), fashion designer of erynbrinie

jacket _ Comme des Garçons
pants _ Topshop
shoes _ Ann Demeulemeester
sunglasses _ Chanel
bag _ Lanvin

homepage: www.beu.kr




May 21, 2008
You Seung bo (22), musician

jacket _ vintage
t-shirt _ reworked Army Surplus
pants _ vintage
shoes _ Converse
bag _ Chanel
hat _ CA4LA
necklace _ Maze

homepage: www.cyworld.com/parasite




April 20, 2008
Cory (24), teacher

t-shirt _ American Apparel
skirt _ vintage
boots _ vintage
necklace _ Surface to Air
sunglasses _ vintage
bag _ vintage

homepage: www.myspace/my_cococo




May 18, 2008
Mun Chul (22), student
shirt _ vintage
pants _ UNIQLO
shoes _ bought at Itaewon
suspenders _ bought in elementary school

homepage: www.cyworld.com/rollypong




May 30, 2008
Yang madame (18), student

overall _ Bobson
shirt _ reworked vintage
shoes _ Converse
hat _ vintage from the Czech Republic

homepage: http://cafe.naver.com/vintageshelter


photographs by Hong Sukwoo, a.k.a. yourboyhood.com

More Seoul street style from yourboyhood...



March 31, 2008
Kim Daul (19), model

jacket _ vintage Jean Paul Gaultier
top _ Yigal Azrouël
pants _ Givenchy
shoes _ Luad
scarf _ Neil Barrett

homepage: www.iliketoforkmyself.blogspot.com




March 29, 2008
Kang Min koo (26), student & photographer

jumpsuit _ BLESS
shoes _ New Balance

homepage: www.youweresleeping.com




March 29, 2008
Kim Mi ri (24), student

coat _ vintage
cardigan _ vintage
t-shirt _ MUJI
pants _ bought in Thailand
shoes _ Comme des Garçons
bag _ vintage




March 29, 2008
Choi Soo young (25), student & Cracker Your Wardrobe editor

coat _ mom's
sweater _ mom's
pants _ mom's
boots _ vintage at Kwangjang market
bag _ vintage at Kwangjang market

homepage: www.cyworld.com/bose69




March 29, 2008
Yoon Suk Bum (23), student

vest _ SASQUATCHfabrix.
sweatshirt _ UNIQLO
pants _ A.P.C.
shoes _ Danner
cap _ Undercover


photographs by Hong Sukwoo, a.k.a. yourboyhood.com

More Seoul street style from yourboyhood...



March 24, 2008
An Jimin (21), student

trenchcoat _ United Bamboo
cardigan _ Tommy Hilfiger
shirt _ Comme des Garçons
pants _ Zara
shoes _ Repetto
tie _ BON
socks _ American Apparel

March 16, 2008
Back Se wook (23), fashion student
place: Independent Now exhibition, Daily Projects

parka _ Bernhard Willhelm
pants _ pre-owned garments by Japan
shoes _ Belly Button by Tokyo Bopper
bag _ KTZ Kokon to zai

homepage: www.cyworld.com/01093816881




March 28, 2008
Seo Han-Young (23) shop staff

jacket _ vintage
t-shirt _ vintage
pants _ no brand
shoes _ vintage
bag _ there's
tights _ Accessorize




March 16, 2008
Lee Jungeun (26), student
place: Independent Now exhibition, Daily Projects

jacket _ Vivienne Westwood MAN
sweater _ United Bamboo
pants _ Vivienne Westwood MAN
shoes _ Kris Van Assche




March 16, 2008
Choi Jee young (25), vmd
place: Independent Now exhibition, Daily Projects

all clothes bought by her friend in London


photographs by Hong Sukwoo, a.k.a. yourboyhood.com

Street style from Seoul, South Korea, by yourboyhood...



March 15, 2008
Ahn Jung hyun

place: Independent Now exhibition opening party, Daily Projects

jacket _ Pierre Cardin
shirt _ Raf by Raf Simons
t-shirt _ PAM
leggings _ Paul & Alice
shoes _ Spring Court
sunglasses _ Retrosuperfuture




March 15, 2008
Kim Kieun (22), student

place: Independent Now exhibition opening party, Daily Projects

coat _ Zara
sweatshirt _ Mearry
knit pants _ vintage
shoes _ MUJI
hat _ Nike

homepage: www.cyworld.com/kieun

March 15, 2008
Rok (25), fashion designer

place: Independent Now exhibition opening party, Daily Projects

coat _ Ann Demeulemeester
suit _ Dior Homme by Hedi Slimane
t-shirt _ Spastor
shoes _ Raf by Raf Simons

homepage: www.myspace.com/rokworldd




March 16, 2008
Lee Sung sig (31), vintage shop owner

place: Independent Now exhibition, Daily Projects

top _ Henrik Vibskov
pants _ April 77
socks _ Henrik Vibskov




March 16, 2008
Lee ha jung (22), student

place: Independent Now exhibition, Daily Projects

all clothes _ vintage
bag _ Chanel


photographs by Hong Sukwoo, a.k.a. yourboyhood.com

Street style from Seoul, South Korea, by yourboyhood...



March 06, 2008
Jean Hong, Gap Kids senior graphic designer

place: Chungdam-dong, Kangnam-gu

coat _ Bernhard Willhelm
jacket _ Yohji Yamamoto
shoes _ Dries Van Noten
scarf _ Henrik Vibskov
bag _ Ivan Grundahl




February 13, 2008
Kim Young Bin (28), tattoist

place: Chungdam-dong, Kangnam-gu

cardigan _ vintage
shirt _ Under Wood
jeans _ no brand
shoes _ mont blanc
bag _ Bernhard Willhelm
necklace _ bought at toy market
keychain dolls _ Happy Meal by McDonald's

homepage: www.cyworld.com/punkjunk




February 13, 2008
Seo Ki Won (23), Korean Army

place: Chungdam-dong, Kangnam-gu

coat _ vintage
hooded jacket _ Raf Simons
knit _ German Army
pants _ UNIQLO
shoes _ Dr. Martens

homepage: www.cyworld.com/nanna86




February 08, 2008
Kim Soon Do (20), student

place: Jongno 1(il)-ga, Jongno-gu

trenchcoat _ Viktor & Rolf for H&M
cardigan _ ELOQ
sweater _ UNIQLO
pants _ UNIQLO
shoes _ Y-3
bag _ Y'saccs

homepage: www.cyworld.com/bymotive




February 01, 2008
Han Sang hyuk (37), creative director of BON

place: Cheongdam-dong, Gangnam-gu

all clothes _ BON

homepage: www.brokenseven.com/blog/szabo


photographs by Hong Sukwoo, a.k.a. yourboyhood.com

Street style from Seoul, South Korea, by yourboyhood...



January 07, 2008
Rickey Kim (27), editor-in-chief, Evil Monito

top jacket _ Dior Homme by Hedi Slimane
jacket _ Undercover by Jun Takahashi
shirt _ Dengue Fever
jeans _ House of Cassette
shoes _ Comme des Garçons

homepage: www.mrkimsays.com




January 13, 2008
Kang Min koo (26), student & photographer

place: myoungwallgwan, Hongik Univ. street, Sangsu-dong, Mapo-gu

overalls _ Kim Jones
shoes _ New Balance
sunglasses _ Miller Beer

homepage: www.youweresleeping.com




January 08, 2008
Lee Hwan (20), band

place: select shop Flow, Garosu-gil, Sinsa-dong

jacket _ Attachment

homepage: www.cyworld.com/fffan




January 25, 2008
Lee Kyung Won (30), securities analyst

place: select shop Blush opening party

coat _ limifeu
jacket _ Thom Browne
sweater & shirt _ father's
pants _ Cycle
shoes _ Adidas (Stan Smith)
tie _ Ermenegildo Zegna




January 31, 2008
Chad Burton (27), model & teacher

jacket _ Members Only
sweater _ H&M
shoes _ vintage
bag _ Heng Lee

homepage: www.myspace.com/seechadfly

photographs by Hong Sukwoo, a.k.a. yourboyhood.com

More street style from Seoul, South Korea, by yourboyhood...



December 20, 2007
Moon Joo Young (21), musician
place: K.F.P.A (Korea Fashion Photography Association) exhibition at DAILY PROJECTS

parka _ Bernhard Willhelm
sweatshirt _ Laundry 202
pants _ Nudie Jeans Co.
shoes _ ato
bag _ Laundry 202




December 20, 2007
Kim Hyeon Seong, photographer
place: K.F.P.A (Korea Fashion Photography Association) exhibition at DAILY PROJECTS

Kim Hyeon Seong is fashion photographer. He works with Harper's Bazaar Korea, GQ Korea, Esquire Korea, Vogue Korea, W Korea, Vogue Girl and fashion designer Juun. J, BON by Han Sang Hyuk, KUHO, New Balance by Jain Song and more works. His studio named 'U.F.O Studio' located at 16-9 B1, Chungdam-dong, Kangnam-gu.

shoes _ Converse

homepage: www.ufo-studio.com



December 20, 2007
Kim Daul (18), model & artist
place: Cheongdam-dong, Gangnam-gu

coat _ Azzedine Alaia
bag _ Maison Martin Margiela

homepage: www.iliketoforkmyself.blogspot.com




November 15, 2007
Lee Jaewon (26), fashion marketing
place: Apgujeong-dong, Gangnam-gu

bag _ Balenciaga by Nicolas Ghesquière

homepage: www.cyworld.com/plentymore




November 04, 2007
Lee Se-joong (23), student
place: Sunday flea market (1st & 3rd sunday of every month) at DAILY PROJECTS, 1-24, Chungdam-dong, Kangnam-gu

coat _ Y's by Yohji Yamamoto
sweater _ Diet Butcher Slim Skin
jeans _ Diet Butcher Slim Skin
shoes _ Converse
glasses _ Tateossian London
necklace _ Ann Demeulemeester
watch _ IWC

photographs by Hong Sukwoo a.k.a. yourboyhood.com

More street style from Seoul, South Korea...



December 03, 2007
Kim Tae wook (28), buyer of DAILY PROJECTS
place: Apgujeong-dong, Gangnam-gu

jacket _ Raf Simons
sleeveless parka _ Raf Simons
jeans _ Cosmic wonder jeans
shoes _ Raf Simons
necklace _ Raf Simons

homepage: www.cyworld.com/faketongue




November 14, 2007
Jang yoon ju (28), model

all clothing brands _ unknown

homepage: www.cyworld.com/jjmullan




November 30, 2007
Lee You Jin (31), actress
place: DAILY PROJECTS

parka _ SWD skyward




November 18, 2007
Yoo Jun (25), student
place: Sunday flea market (1st & 3rd Sunday of every month) at DAILY PROJECTS

jacket _ vintage
sweatshirt _ American Apparel
jeans _ Cheap Monday
boots _ Dr. Martens

homepage: http://www.cyworld.com/luvissue




November 24, 2007
Eric Demay, electronic musician and multimedia artist

all clothing brands _ unknown

email: mrt1111@free.fr


photographs by Hong Sukwoo a.k.a. yourboyhood.com

yourboyhood meets Hint

Street style from Seoul and beyond...



Paris, France
thu, October 04, 2007
Carri Mundane (26), Cassette Playa

place: Rendez-Vous Paris, 111, Boulevard Beaumarchais, Paris 3

t-shirt _ Cassette Playa
shoes _ Cassette Playa x S***R

homepage: http://www.cassetteplaya.com




Seoul, S.Korea
sat, October 20, 2007
Kim In sook (23), student of Esmod Seoul / Kim YoungBin (27), tattooist

place: 08 s/s Seoul Collection show at SETEC, Daechi-dong, Gangnam-gu

jacket _ no brand / vintage
parka _ c.neeon /
t-shirt _ / D:arl
pants _ c.neeon / vintage
shoes _ vintage / vintage
hat _ / vintage
necklace _ / pushBUTTON
bag _ Bernhard Willhelm / punk shop

homepage: unknown / http://www.cyworld.com/punkjunk




Seoul, S.Korea
wed, October 24, 2007
Lee In woo (25) sleep walker director, Drifterz crew

place: DAILY PROJECTS, 1-24, Chungdam-dong, Kangnam-gu

cape _ sleep walker

homepage: http://brokenseven.com/blog/inwoos




Seoul, S.Korea
thu, October 25, 2007
Son Jae hyun (20), student

place: DAILY PROJECTS, 1-24, Chungdam-dong, Kangnam-gu

jacket _ Nine Six
shirt _ Ann Demeulemeester
pants _ April 77
shoes _ George Cox
necklace _ Ann Demeulemeester

homepage: http://www.cyworld.com/bannister




Seoul, S.Korea
fri, November 02, 2007
Kim Kieun (21), DAILY PROJECTS Staff

place: DAILY PROJECTS, 1-24, Chungdam-dong, Kangnam-gu

parka _ swd skyward
t-shirt _ swd skyward
pants _ swd skyward
shoes _ Raf Simons

homepage: http://www.cyworld.com/kieun_


photographs by Hong Sukwoo a.k.a. yourboyhood.com