Money Where Your Mouse Is: Lyonstate

“Southerners are very sentimental people, constantly reminiscing about the past," says Reba Lyons Cunningham, Alabamian and founder of "We hold our family stories close. We pass down family members’ names. We keep their clothing, their books, even their plants.” You won't see any houseplants on the new men's e-shop, but you also won't see any black-on-black layering, or deconstructed art-as-fashion, or asymmetrical this or that. Instead you'll find a gently, even wistfully edited selection of dapper men's pieces by the likes of Rag & Bone, Burkman Brothers, Folk, Billy Reid, Folk Our Legacy, Unis, and A.P.C. Because sometimes you don't want to reinvent the wheel, you just want to go for a hayride.

May 08, 2011 00:00:00
Miu Miu

Money Where Your Mouse Is: Miu Miu

For fall, Miu Miu channeled some serious Joan Crawford in Mildred Pierce. Think power shoulders, no-fuss pencil skirts, and intimidating furs. But Prada's little sister is having a growth spurt and can't bothered waiting for fall arrivals. Debuting today in the U.S., Japan and 17 European countries, Miu Miu's e-store offers a full range of ready-to-wear, bags, eyewear and shoes, sortable by color, material and heel height. Naturally the online boutique comes equipped with a fancy zoom function so you can ogle each piece from every angle before sliding out your plastic and waiting for that trademark pink packaging to arrive at your doorstep or doorman. Nothing's too good for our little girl.

Apr 07, 2011 00:00:00

Money Where Your Mouse Is: Lanvin

To our European friends and fellow lovers-of-Lanvin, we're pleased to report that the house's e-store—called, simply and cutely, e-Lanvin—that kicked off in the U.S. some months ago has expanded, now accepting that mixed bag of Old World currencies.

Just as you might expect, Alber Elbaz's trademark winks and nudges are plentiful on the new site, amounting to a joyous meta-swirl of fringed-neck T-shirts, rhinestoned ballerina flats, snow globes, tulle wedding veils (seriously), asymmetric beach dresses, and fox-fur earmuffs.

Meanwhile, courtesy of Lanvin men's designer Lucas Ossendrijver, men also have loads to be pleased with, like polo shirts with a funny insignia, comfy-looking suede sandals, and embroidered baseball caps. It goes to show, yet again, that there are no frowns in Lanvin's universe—just pursed red lips and friendly gazes.

Mar 24, 2011 00:00:00
Jil Sander Navy

Money Where Your Mouse Is: Jil Sander Navy

Jil Sander's new second line, Navy—finally available online after debuting last spring—has the potential to be the cool-chick uniform of the year. Expect the unexpected from the 200-piece, lower-priced collection: strange fabric combinations, asymmetric cuts and proportions, pops of color (including navy), androgynous touches, shapes morphed from other shapes (like a trench turned into a dress), and the classic white men's shirt in countless variations, not to mention a host of accessories—all with a very bold, very Jil Sander sense of ease and simplicity. 

Jan 16, 2011 00:00:00

Money Where Your Mouse Is: Lanvin

So your fantasy of swooping into Paris for Fashion Week has fallen flat. Again. You're realizing you won't be paling around with Cathy Horyn in the front row, you won't be trading bleaching tips with Daphne Guinness and you won't be the life of the after-party. No, you're stuck with fuzzy live-streams and hysterical tweets.

Not to worry, your day will come. In the meantime, small consolation has arrived. Lanvin has just launched a new site with all kinds of goodies to keep your mind off your crushed dreams. And it isn't just a gallery of past collections. Here's what you'll find: a timeline of the century-old house, all the news about the collaboration with H&M you can handle, a wall of videos, and adorable sketches by Alber Elbaz himself. Adorable because they're not of the elegant Erté variety one normally associates with designer sketches; think, um, Peanuts.

Better still, for the first time, the site is equipped with an e-store, an abbreviated grab-and-go version of the Lanvin universe. We spotted everything from T-shirt dresses to studded belts, sequin coats to fox-fur earmuffs, leopard-print ballerina flats to porcelain dolls. Plenty of men's, too, including slogan tees, signature bow ties and those giant backpacks from Lanvin men's designer Lucas Ossendrijver. It's enough to keep the most hardcore of daydreamers heavily sedated.

Sep 28, 2010 00:00:00
Nicholas Kirkwood for Peter Pilotto, spring '11

Money Where Your Mouse Is: Nicholas Kirkwood

Drooling over next spring's garden of shoe delights, but dreading the wait? Not to fret. Nicholas Kirkwood is stepping in with a quick fix. The ever-resourceful London cobbler has launched a special e-pop-up shop on his website, featuring select styles from his spring 2011 collaborations with Peter Pilotto and Erdem, shown on the runway just days ago. 

Styles include Pilotto’s sandals with laser-cut geometric heels, like a sculpture garden for your feet, available in electric blue or the season’s it-shade, orange. And for the romantic, Erdem’s digitized floral lace-ups in red or cream. But here's the thing, online pre-ordering ends 1:00 pm Sunday, London time. So step on it!

Visit Nicholas Kirkwood

Sep 24, 2010 00:00:00
Maison Martin Margiela

Money Where Your Mouse Is: Maison Martin Margiela

Hold on to your white stitching because Maison Martin Margiela is going virtual. On October 1, the house that Martin built will add an online boutique. Of course, this isn’t any old click-and-go e-store, but a meta-conceptual experience that promises to be “everywhere (yet nowhere).” Which sort of explains the new graphics, an X-ray version of the current website, with its sad gray boxes and antiquated MS DOS look.

To celebrate its relaunch, the new internet-savvy Belgian brand is offering a special piece, a reissue of the iconic 5 Zips leather biker jacket, available to online costumers only. A throwback to the dial-up days (1999), it looks positively new, reinvented in glazed indigo cotton denim. The run is limited to 50 pieces for the gents and 50 for the ladies, so we suggest you zip to it.

Visit Maison Martin Margiela

Sep 22, 2010 00:00:00

Money Where Your Mouse Is: Bernhard Willhelm

Bernhard Willhelm's cheese-hole tights, rainbow tracksuits and kooky dresses have long left fans in a state of quivering excitement. But even in such treasure troves as Paris, buying the German-born, Belgian-schooled designer's wares is like trying to find decent patisseries in London.

Aware of the predicament, Willhelm has just launched his first website, complete with brand info, a press area, videos, past collections, museum shows (including his extraordinary exhibit in Groningen). But most importantly, at least for his die-hards, an e-store.

Ironically, the internet newbie confided to us that that he never writes emails and doesn't keep a computer at home. He doesn't even own a TV. His focus right now, he says, is tending the garden of his new Paris apartment. Take that, Information Age.

Visit Bernhard Willhelm

Sep 15, 2010 00:00:00
Gucci's Digital Flagship

Money Where Your Mouse Is

The vision that Gucci creative director Frida Giannini has brought to bear on the luxury giant's flagships is exacting, to say the least. Everything from the color palette to architectural subtlety is considered, down to the very last detail. This is true whether in Rome, New York, London or Shanghai. The problem is: how can the richness of the shopping experience be replicated online?

Gucci, already an e-tailer since 2002, has solved this problem with the launch of its Digital Flagship. Following an 18-month renovation—under the careful direction of Frida Giannini, of course—the new e-store takes visitors (and there's a lot, to the tune of 2.5 million monthly) on a virtual tour of a physical Gucci store. Products are displayed against a backdrop of gold, beige, and rosewood, while video and photographs explain each item. But for those who prefer avoiding retail associates, we're pretty sure you can turn this feature off. In all, it's one more reason to never leave the house.

Bonus: free shipping will be offered on all orders to destinations in the EU from September 3-13.

Sep 01, 2010 00:00:00

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