The art of parties and beyond

BoomBox, Richard Mortimer

SUNDAY, JULY 1, 2007

Not even a torrent of rain in London could keep revelers away from the first anniversary party of BoomBox. And what a first year it's been for the man behind the mayhem, Richard Mortimer. Not only has he welcomed friends including Bjork, Wolfgang Tillmans, Luella Bartley, Judy Blame and Sam Taylor-Wood to pop into the Hoxton Square space and spin their favorite records, but he’s also thrown London Fashion Week parties for i-D and Pop magazines. He's even taken the BoomBox show—a plane load of DJs, club kids and designers—to repeat the magic at Milan Fashion Week. And future projects include Jeremy Scott and Ryan McGinley as guest DJs and the BoomBox book, launching soon at London Fashion Week.

But back to the party. Doorgirl Cozette (in a gold Jil Sander frock, pint in hand) was all kisses and winks as she handpicked regulars from the crowd outside. Inside, the small but packed dance floor went into meltdown as special guest Roisin Murphy, in a sculpted black Zac Posen number and top hat, launched into her new tune, Overpowered. Earlier, Gareth Pugh wowed everyone with a killer set that included Flashdance, a mass sing-along to Mariah Carey’s All I Want for Christmas and a familiar track that has his name written all over it, Fame.

Those who couldn't handle the dance floor mania retired to the lounge for beautiful-people watching, a group that included Giles Deacon, Katie Grand, Lara Bohinc, Henry Holland of House of Holland, David Saunders of David David and club kids working outrageous looks. The city's new smoking ban meant the garden was jammed-packed, almost as much fun as the dance floor—or the bathroom, a scene also in full swing with gaggles of she-boys hogging the mirror, posing for impromptu photo shoots and trading X-rated gossip.

Soon it was closing time. As the appropriately chosen last record, We Are Family, kicked in, the crowd sang a heartfelt “Happy Birthday, Dear BoomBox” at maximum volume. Fierce, friendly, fun and f-a-b-u-l-o-u-s. BoomBox is more than nightlife, it's a way of life. And we we love it!

—Lulu Kennedy, director of FASHION EAST. Photos by Alistair Allan of Dirtydirtydancing.com



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