The art of parties and beyond

Seven New York
Jun. 9, 2005: On the eve of New York's first sweltering summer weekend this year, Seven New York boutique hosted a private dinner and dance party to celebrate the opening—now so close we can smell it—of its new quarters at 110 Mercer Street. The downtown store chose a very uptown location for the occasion, the exclusive subterranean club Frederick's across from the Plaza Hotel, but the out-of-the-way venue didn't deter every fashion whore worth their Raf Simons sneakers to make the trek. Along with their sushi and baked cod, dinner guests freely downed champagne and later danced to the tunes of Jeremy Scott, who manned the turntables wearing a football jersey kimono from his Iron Butterfly collection and, when told he looked like God, quipped, "I am God". Among the revelers celebrating with Seven's Joseph Quartana and girlfriend Sophie Na were Veronique Branquinho, stylist Joanne Blades, hostess extraordinaire Kelly Cutrone, As Four's Gabi and Ange and former Four-er Kai. An eclectic mix, it all felt very Studio 54, not least for the 70s decor, complete with dark mahogany wood, luxe fabrics, pastel yellow walls and an eerie Lola Schnabel painting hanging in the center of the back room.



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