|
|
|
|
| Jan 08: It's no surprise that Calvin Klein, the ultimate modern American fashion house, has a solid website. After all, we're talking about a colossal enterprise that reached its first billion-dollar mark way back when the Internet became a household reality in the beige Nineties. The unexpected, and very gratifying, discovery is that the domain is a stylish visual treat that doesn't feel too corporate-y. That's especially good news because, increasingly for several seasons now, we've been unhealthily excited about Calvin Klein under the creative direction of Francisco Costa and Italo Zucchelli, head designers of the signature Collection lines for women and men, respectively. But back to the site. Naturally it's white and clean, expertly designed by the gurus at Createthe agency; but it's also loaded with content, a lot of it on the prosaic side, intended to showcase the brand's myriad lines. The fun is found in the Experience section, which contains frothy photos from parties, backstage and casting calls, as well as stills from current ad campaigns, while a quick link jumps you over to calvinklein.tv, a separate site with sexy publicity and runway videos. Still more candy is hidden in some easily-overlooked sections of the main site; fail to find it and you might miss Natalia Vodianova romping in her skivvies. If you think her pics resemble a better version of those ubiquitous American Apparel billboards, remember who invented the art of in-your-face sexual marketing.
|
|
|
|
|
|
