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| Jan 07: There are, possibly, a few people outside the creative world who haven't heard of Fabien Baron. But to those for whom type and image are infinitely more than just letters and pictures, his princely name looms as large as the oversized avec-serif characters he might splash across a page in one of his trademark layouts for Harper's Bazaar, the magazine he visually reinvented in the early 1990s. And even those who don't recognize his name have seen his work if they have ever marveled at the exquisite form of a L'Eau D'Issey bottle or ogled a CK underwear ad. One of the most influential art directors and image-makers of our time, Baron has built a leonine reputation in the industry with an unmistakable graphic identity, which could simplistically be described as abundant white space, dynamically mixed typefaces and, overall, a distinctly French and modern cool elegance. The new website of his New York-based branding and design agency Baron & Baron illustrates his fantastic career and signature visual vocabulary with a mini-portfolio chockfull of his varied endeavors. Take, for example, his eye-popping ad campaigns for Balenciaga and Miu Miu; layouts for Arena Homme +, Interview and, of course, French Vogue, of which he's the creative director; and samples of his work in publishing, furniture and photography. As one would expect, the web pages are sleek and clutter-free, with graceful touches like a navigation band that smoothly slides across the screen. Be sure to check out a sweet little TV spot for Cacharel featuring Kate Moss and, for something less pastoral, Freddie Ljundbergs formidable bulge in those Calvin Klein underwear ads.
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