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| May 06: With the current craze for all things denim, it's hard to imagine a time before Acne, Seven, Nudie and Tsubi. But way back in 1960's Paris, against a backdrop of student protests, the young married couple of Francois and Marithe Girbaud started a little revolution of their own, inventing wash techniques for their new jeans label and, in the process, helping turn denim from a humble fabric to the hot commodity it is today. Over thirty years later, they're still going strong. For their latest project, Construkt, curator Sebastien Agneessens (of the branding agency Formavision) commissioned artists and product designers to create objects that respond to the Girbauds' obsession with experimentation and technology. So far, the quarterly series, now in its second edition, has resulted in a laser-light installation by Dennis Askins (referencing Girbaud's recent forays into laser-cutting and ultra-sound) and a collection of seashell-inspired ceramic jewelry by Dror Benshetrit, available for purchase at the brand's New York flagship. Although the third edition launches September, you can keep busy until then at Construkt's website (created by the graphic design shop and Hint contributor Gwarsh)—a domain as slick as the Cheap Mondays you have on now.
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