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| Aug 07: In case you haven't noticed, the precocious, luxe-loving little house of Miu Miu has undergone a mini-reinvention of late. Originally conceived as a brash younger sibling to Miuccia Prada's ever-brainy main label, the line has been acting out recently. The newfound independence may have begun with last year's fall collection, presented for the first time in Paris, as if to signal its emancipation from the Milanese mothership. Next, Miu took over Helmut Lang's former digs on uber-haute rue Saint Honoré. Then there was the recent total overhaul of the New York boutique; and now the fresh new identity can be found online, too, in a dazzling new domain that proves that Miu Miu is all grown up. Light on content but rich in imagery, the website puts the spotlight on the label's glamorous advertising campaigns, with behind-the-scenes photos and video. Visitors can also watch the latest Miu Miu runway show, now regularly held in posh Parisian salons. Throughout, you'll recognize the label's trademark princely touches, present in seductive hues, luxurious fabrics and even the gold damask that pervades the new boutiques. We can't wait for the enticingly titled "Miu & You" section to deliver on its implied promise of interactivity, but Miu's web-à-terre is already a visual treat, establishing the brand as a fashion force to be reckoned with.
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