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| Jul 07: While some may associate double letter Ms with multi-colored pellets of milk chocolate or a bygone purr-happy Hollywood sex symbol, design junkies instantly think of M/M (Paris), the graphic design powerhouse that has, over the last ten years, shaped the printed landscape of fashion like no other. These Ms stand for the first names of Mathias Augustyniak and Michael Amzalag, who founded the studio in 1992. From their bureau in the 10th Arrondisement, the pair has worked its irreverent visual wizardry on everything from record sleeves for obscure French pop stars to campaigns and show invitations for Givenchy and Stella McCartney, even making a foray into menswear for Tokyo boutique Adelaide. The duo's holistic approach obliterates the boundaries between art, commerce, fashion, design, photography and graphics, resulting in a unique amalgam of child-like effects. And invariably, they add their stamp to every project, be it in form of delicate doodles on a glossy Inez van Lamsweerde and Vinoodh Matadin image (in case you didn't know, M/M and L&M are BFFs) or by taking hostage the Palais de Tokyo (and an unwitting private art collection along the way) for what was meant to be a straightforward retrospective of their work. Lastly, it should be noted that Messieurs A. and A. are obsessed with narrative, distortion, layers of meaning, theoretical texts and the secret lives of alphabets. Some may deem this indicative of self-important tendencies—at any rate, by now you get that M/M is not your average font foundry and are prepared for their predictably unpredictable website.
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