|
|
|
|
| Oct 06: To some, the Paris-based design studio Surface to Air might be better known for its raucous fashion week parties, which invariably seem to end with the police, but there's a lot more than hip debauchery to S2A, as evinced by its newly unveiled website. What started as a collective of designers and artists with a clever graphic identity and ties to the fashion world has evolved into a global creative force with more operations than a Brazilian plastic surgeon's office. (Its latest foray is, indeed, in Sao Paulo: a restaurant-store-studio opening next week in the Jardins district.) The redesigned site includes samples of the firm's art direction for clients such as Adidas, Tokyo boutique Loveless and the French Ministry of Culture. Featured, too, is the Surface to Air menswear line, designed in collaboration with Nicolas Andreas Taralis, a selection of which is available directly from the online store. Other sections are devoted to film and music video projects, the S2A store/gallery in Paris and the new Brazil hub (the New York office, as it has all along, keeps an enigmatically low profile.) While the site offers plenty of proof that they are good at everything, the fact remains that the Surface crew knows how to throw a good bash, so we predict the new website's most popular feature will be a guest list sign-up link. Just remember to down your drinks early.
|
|
|
|
|
|
