Opening Ceremony Shoreditch

A Store Is Born: Opening Ceremony London

Opening Ceremony just keeps opening. The sprawling chain's latest outpost sits in the Ace Hotel in Shoreditch, London, designed by Max Lamb. The British interior designer employed Dadaistic elements like stone tables that are not stone, but foam, and a cocoon-like white latex curtain that ripples all around the store, doing away with right angles. The racks, too, are not what they seem. One continuous blue rack curves around the space, inspired by — and made in the same factory as — the blue handrails of the Victoria Line tube.

Mixed with international labels marqueed by Raf Simons, local brands include Faustine Steinmetz, Helen Lawrence and Marques'Almeda, and Nicomede Talavera.

Opening Ceremony Shoreditch, 106 Shoreditch High Street, London





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Jul 25, 2014 14:20:00

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