Foam Coming

It’s not like the ladies here wish we had five o’clock shadows, but it does seem like fun to lather up our cheeks for beautification purposes. Some foaming masks have come close to fulfilling our frothy-face fantasies, but none are as luxurious as Evidens de Beauté’s Foam Mask (100€). Like meringue made from baby koala bear dreams (or actually, fancy Alpine water, macadamia oil and gentian extract), it gently puffs its way into existence with nothing but goodness. It also comes in a heavy indigo bottle, the kind used to sign important decrees in old-timey times, which makes applying something as fundamentally silly as face mousse feel somewhat noble. The French-Japanese company will branch out into the U.S. throughout this year, so for now, look for it on the website.  

• Posted January 07, 2010
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