A Store Is Born: Celine

After only a couple seasons at Celine, Phoebe Philo has not only revitalized the label, she’s practically reduced the fashion set to fiending addicts. Philo’s magic, which she molded into shape at Chloé, is conjured through a chic austerity, not the usual “re-imagining of classics” schtick, so much so we might need a new name. Eternals? (Okay, we're still working on it.) To hold over its many Philo-philes, Celine has launched a temporary Paris store (4, rue François) prior to the grand opening of its new flagship (38, avenue Montaigne). The space has been stripped to a bare minimum—peeled walls, exposed air ducts, unfinished displays—like a cross between a guerilla pop-up and a really sexy crack den. But we imagine few will even notice as they dive for supple leathers and camels.

• Posted Jan 25, 2010
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