LN-CC

A Store Is Born: LN-CC

Although the merch has been available online since August, last night saw the brick-and-mortar launch of the London concept store LN-CC. Fittingly, the basement space carries labels of the underground sort, such as Rick Owens, Damir Doma, Japan’s Sasquatch, J.W. Anderson and New Power Studio, which is providing its menswear in women's sizes exclusively for the retailer. But as the name Late Night Chameleon Cafe suggests, this is more than a store—and more than brick and mortar. The space consists of three retail areas, a bookstore and record shop, a working studio, and even a little disco—all linked together by a warren of raw-wood tunnels lined with small branches and eerie orange lights.

Masterminds John Skelton and Dan Mitchell, formerly of Oki-Ni, approached set designer Gary Card to create the unique system of caves, which overflowed at the launch party. “My friend Charlotte Hall, who worked with the guys at Oki-Ni, approached me about doing this very kind of exploratory kind of interesting, weird project with her," said Card at the opening. "It just turned into this amazing thing. It sounds really cheesy, but it’s an experience. We really wanted everybody to hang out and enjoy the space. Just sit in the library, listen to music, enjoy the books and just kind of explore.”

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Nov 19, 2010 00:00:00

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