Kate Moss for Rag & Bone

A Store Is Born: Rag & Bone London

It seems like only yesterday that Rag & Bone's David Neville and Marcus Wainwright hopped the pond from London and held their first runway show in Manhattan. That was swiftly followed by a run of stores up and down the island, as well as the opening of doors in Boston, Washington D.C., and Tokyo, with future plans on Seoul and L.A. Then came ad campaigns with mega-models and uber-Angels Miranda Kerr and Candice Swanepoel. And now, on a whole new level of ultimate, comes the fall 2012 campaign featuring none other than their homegirl, Kate Moss.

It's no accident that the English supe is the new face of the label, not when you consider that the duo have also just opened their first European flagship in London. That happened today, just two days before the Olympic Games get underway with an epic Opening Ceremony, for which the torch has been running up and down the island for some time now.

Rag & Bone, 13-14 Sloane Square, London SW1





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Jul 25, 2012 11:57:00

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