Fresh from celebrating its 140th anniversary, Shiseido has launched Lacquer Rouge lipsticks—a slight misnomer since they're equal part gloss. Taking their cues from the sheen and resilience of traditional Japanese lacquer art, eight range-of-red shades stay put and stay shiny. Plus, for the month of October—which of course you know is Breast Cancer Awareness Month—the brand will donate $5 from every $25 purchase of the pink shade of the lipstick, called Disco, to CEW's Cancer and Careers Foundation.
Speaking of, Estee Lauder has been fighting breast cancer for twenty years—Evelyn Lauder was a co-creator of the pink ribbon—and continues to do so with 20 Years of Courage. The Facebook app features survivors and their admirers from around the world, who share their personal stories and milestones. For every milestone added to the app, Estee Lauder will donate $1 (up to $25,000) to the Breast Cancer Research Foundation.