Not exactly a big fan of the Internet, Miuccia Prada let her view of the digital realm be known today with the screening of the latest in Miu Miu's short-film series, Women's Tales, at the Venice Film Festival. Called Somebody, the ten-minute short tells the story of an app that lets users text emotional messages to each other, but delivered verbally by the nearest stranger, thereby rehumanizing communication between people.
The brainchild of Miranda July, the short captures the cockeyed, ironic tone of the actress-screenwriter's work, particularly her feature-length film Me and You and Everyone We Know, which won the Caméra d'Or prize at Cannes in 2005.
Naturally, pieces by Miu Miu appear throughout, a motley selection of items from the fall 2014 collection mixed with vintage and streetwear. “With this collection Miuccia Prada seemed to be drawing from the everyday, utilitarian world around her," says july. "I fantasized that I was reverse-engineering the clothes back to their origins.”
In the biggest twist of all — a meta-twist, if you will — the Somebody app has been made for real users in the real world in real time. With support from Miu Miu, July worked with a team of developers to create the free app, downloadable here. It's hard to imagine anyone using it for more than novelty reasons, but it's at least good for a few laughs in Venice today. Let's see, what could we get Lena Dunham to say to Ed Norton, both of whom are expected at the post-screening dinner at Ca’ Corner della Regina.