Money Where Your Mouse Is: Karl at Net-a-Porter

Karl Lagerfeld has landed at Net-a-Porter. And it looks like no part of the e-tailer has been left untouched. Its online magazine declares “KARL IS HERE," followed by a definition of KARL-O-PE-DI-A (in case you didn't know, it's a noun that means “a comprehensive reference work containing articles on a wide range of subjects or numerous aspects of the one and only Karl Lagerfeld”). The words “innovator," "pioneer," and "visionary” make ample appearances. Even the “a” in Net-a-Porter is now the ponytailed profile of the designer's head.

Lagerfeld's exclusive collection for Net-a-Porter is modeled by Abbey Lee, Arizona Muse, Sui He, Saskia de Brauw, and Anja Rubik. In an editorial shot by the man himself, these five catwalk queens rock such edgy, monochromatic staples as metallic silk dresses, cracked leather collars, and biker-style vest jackets. With zips and sharp corners everywhere, the collection brings together a mix of influences, from 80s New Wave to androgyny. Shoes also figure into the equation, with heeled gladiator sandals the clear winner.

To celebrate the online launch, five offline pop-up shops were unveiled in Paris, New York, London, Berlin and Sydney. Net-a-Porter describes the massive global interest as “all about Karl”—and that's the only way it could ever have been.

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• Posted Jan 26, 2012
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