Proenza Schouler fall 14

Money Where Your Mouse Is: Proenza Schouler

You know a new season is here, or almost here, when Proenza Schouler's new stock arrives in its e-store. A ton of new fall arrivals just went up on the site, in all their building insulation glory. So while it may sound icky and prickly now, in the summer heat, just wait until the colder months — by October, you'll be begging for some thermal foam on your body. And remember, the boys make their fabrics from scratch, so while it looks like insulation, it is not technically insulation. Concept over trends.

Also on the site, you can catch up with all the cute street posters the duo have made to promote their stores, which, with the addition of the brand-new Soho location, totals two.

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Aug 04, 2014 20:26:00

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