A born image-maker, Fabien Baron has been at the top of his field for nearly two decades. After moving to New York from Paris in 1982, Baron rapidly rose the ranks in magazine publishing to become Art Director of Italian Vogue and Interview. But it wasn't until 1992, when he was appointed Creative Director of Harper's Bazaar by Liz Tilberis, that Baron cemented his position in the publishing pantheon. It was during these celebrated years that his signature minimalist style, with its expanses of negative space and oversized, scrambled letters, became the fashion aesthetic.

Now with his own advertising and design agency, Baron & Baron (there's no other Baron, he confesses), the 41-year-old father of three and his staff of 27 have the mind-boggling task of conceiving and realizing the ad campaigns and product designs for Prada, Calvin Klein, Issey Miyake, Giorgio Armani, Michael Kors and Ian Schrager hotels, to name a few. As if that weren't enough, Baron keeps busy with two new loves: photography and furniture design (his eponymous line of geometric chairs, sofas and beds debuts this month in Milan), all the while staying one step ahead of imitators. Here, the poster boy for ADD brings Lee Carter up to speed on his myriad creative endeavors.