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LC: Let's talk about your photography for W and Arena Homme Plus, for which you're Editor-in-Chief. There's a lot of action, i.e. Stella smashing vases and Gisele being carried by a mob, mosh pit-style (left). What are you trying to say?
FB: I like simplicity and I like translating simple ideas into high-impact imagery. I think it's beautiful to capture a model being carried off, or bottles and vases crashing to the floor. LC: You haven't always been like this, though. It's quite different from product shots.FB: I began incorporating a lot of action when my clients all asked for something that wasn't static. They wanted photos that had more than a model posing. I then began superimposed them on each other like I did with the Hugo Boss campaign, in which one model is seen in varying layers of motion. The flexibility of the clothing remains clearly visible, but it also becomes interesting to look at. |
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