LC: Let's move into ad campaigns. You shot the much-publicized CK One campaign that included the models' email addresses. The billboards filled Times Square. What is it like to see your photographs that size?

RB: Were they in Times Square? I think I saw them on Sunset Boulevard and on bus stops. It was a strange experience because we were working with an advertising agency.

LC: Was the email thing your idea?

RB: No way. It was completely their idea. I didn't understand that decision.

LC: You also did the Gucci watch campaign last year, among others. Do you prefer ads or editorial?

RB: The Gucci ad was a favorite from last year. But in advertising, I run the risk of having differing ideas from the agency's. When I get an advertising job, I really just want to shoot pics my own way.

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