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Even as he goes about the business of raising his visibility, the photo-phobic Martin Margiela averts attention. The Belgian designer recently opened Maison Martin Margiela in London, his first store in the city and his seventh worldwide, but has made the tiny, multi-level outlet so nondescript it isn't even marked on the outside. The only clues to its whereabouts are little signs like the one you see here, placed at nearby corners. Inconspicuous, and that's the point. Peeling paint, unfinished edges, walls made from discarded suitcases and other secondhand furniture make up the recycled interior, which was once a stable for horses, but now trades in menswear, womenswear and accessories. In the "graffiti room" shoppers can write on the walls, layering them with their own identities, which may, for future generations, be the only evidence the shop ever existed. 1-9 Bruton Place, +44 020 7629 2682.
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