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Despite the jiggles and giggles the name inspires, Playboy has become very serious about fashion as of late. Last year, the bunny business opened its first freestanding boutique in Tokyo's posh Aoyama district, nestled among retail giants like Prada and Miu Miu. And now, the men's mag that the Viagra-popping Hugh Hefner first cooked up on his kitchen table 50 years ago celebrates its golden anniversary with a collection of limited edition designer duds by the likes of Donatella Versace and Vivienne Westwood. We subscribe to these 'Warhol' hats by Philip Treacy who, incorporating a print of Playboy's iconic rabbit head, has created three unisex styles: a mini trilby ($894), a cloche ($894) and a cap ($354). Available in New York at Henri Bendel, in London at Selfridges, and in Tokyo at the Playboy store.
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