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Danish designer Ann Wiberg, one of the Scandinavian country's hefty names in fashion, and her partner Roberto Henrichsen, formerly of Anna Molinari and Missoni men's, say they started Trash Couture last year like they used to party, "trashing out luxury codes, going baroque 'n' roll." No longer a whim, the Trash is now picked up by finger-on-the-pulse stylistas and red carpet regulars like Gwynnie P. who crave the modestly-priced silk 'derelict' silhouettes, semi-precious stone-embroidered bustiers and custom-recycled vintage frocks. Available by special order in one of Wiberg's five namesake stores in Denmark and London, or at their lavish Paris atelier: Showroom 20, Place des Vosges, 75004, Paris, +33 1 42 77 26 65. Marie le Fort of www.la-couture.com
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